SWEATPANTS FIT GUIDE - NEWSLETTER

ROOTS CANADA • Sweatpants guide

SWEATPANTS FIT GUIDE - NEWSLETTER

SWEATPANTS FIT GUIDE - NEWSLETTER

Newsletter showcasing the different fits of the famous Roots sweatpants using a different approach than regular emails, by educating the customers about their different types of sweatpants for either men or women, pushing sales directly to each specific product shown.

The strategy here was adding the gif animation showcasing all sweatpants styles within the viewport, without making the user scroll down the page.

> Design + strategy, Html + Css coding and quality assurance.

180824-Sweatpants-FIT-GUIDE-concept.gif